Understand how Qawqalers interact with super-app’s home page
| Metric | Today | This Week | This Month | All Time |
|---|---|---|---|---|
| Unique Users | 15,000 ▲5% | 105,000 ▲3% | 450,000 ▲4% | 1,000,000 |
| Page Views | 45,000 ▲4% | 315,000 ▲2% | 1,350,000 ▲3% | 50,000,000 |
| Average Visits/User | 3 ▲2% | 5 ▲1% | 10 ▲3% | 50 |
| Average Session Duration | 2m 15s ▲1% | 2m 30s ▲2% | 2m 45s ▲3% | 3m |
Metric Definitions:
1Page views
Total number of times the home page is viewed, including multiple views by the same user. Indicates overall traffic volume and popularity of the home page.
2Unique users
Number of distinct users who visit the home page within a specified time frame (e.g., daily, weekly). Measures the reach and the size of the audience exposed to the ads.
3Average visits per user
The average number of times each user visits the home page within a specified period. Reflects user engagement and the frequency at which users interact with the home page.
4Session duration
The average amount of time users spend on the home page during a single visit. It measures the length of each user session from the moment they arrive on the home page until they navigate away or become inactive.